Sunder Aaron has lived and worked in India for the past 19+ years. Aaron is a principal with Locomotive Global Inc. (LGI), the media company he founded with its investors in 2013. LGI was acquired by Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) in 2021. LGI’s primary focus is to incubate and launch new India-oriented media and entertainment businesses. Its present activities in India via Locomotive Global Media LLP, its Indian subsidiary, include content development and production, programming sales and distribution, and television broadcast and OTT platforms. LGI has several premium scripted projects in various stages of production, financing, and development, including Rana Naidu, the Hindi language adaptation of Ray Donovan, the long-running and award-winning Showtime series. The series has been commissioned by Netflix India and stars Rana Daggubati and Venkatesh and is released worldwide on March 10, 2023.
From 2002 until 2012, Aaron served as Executive Vice President for Sony Pictures Television Networks India. He was Country Manager for both AXN and Animax from 2005 to 2008, and his primary responsibility was as General Manager for PIX, the Sony network group’s English language movie channel in India, which he conceptualized and launched in 2006.
Aaron also co-owns and manages “The Q India”, a Hindi language general entertainment television channel aimed at Young Indians, 20-30 years old, that is broadcast nationwide in India. Before moving to India, Aaron served as Vice President, International Networks for Sony Pictures Television International. Aaron also conceptualized and produced several Original TV Series while working with Sony Television Networks. Prior to that, he was co-founder and chief operating officer (COO) of Cinema Entertainment Group (CEG), a startup entertainment media company with a Board of Advisors that included Mike Medavoy and Bob Pisano. In the past, Aaron has also held positions with Encore International, Liberty Media Group, Gotham Entertainment Group and J. Walter Thompson, NYC.