Sunder Aaron has lived and worked in India for the past 17+ years. He is currently a principal with Locomotive Global Inc. (LGI), a media company he founded with its investors in 2012. LGI’s activities in India include content development and production, programming sales and creation of television channels and OTT platforms. Through LGI, Aaron is primarily active as an independent producer of film and premium television content. LGI has several projects in various stages of financing and development, including the local language adaptation of Ray Donovan, the long running and award-winning Showtime series.
Prior to LGI, Aaron served as EVP for Sony Pictures Television Networks India. He was Country Manager for AXN and Animax networks and his primary responsibility was as GM for PIX, the network group’s English language movie channel in India, which he conceptualized and launched in 2006. In his role, Aaron was responsible for overall channel operations and negotiating long term film output deals with the major studios. From 2006 to 2012, he grew PIX’s annual revenues from zero to US$24 million.
Aaron conceptualized, developed and produced several original TV series while at Sony, including:
- The Man’s World Show – In its first season, the show won the award for “Best Entertainment Program in Asia” at the 2006 Asian Television Awards in Singapore
- Gateway – India’s first reality TV show on filmmaking. The show starred Ashok Amritraj, Anurag Basu and Rajat Kapoor as the judges. A number of the series finalists have since become commercially successful Hindi film directors.
- Chicks on Flicks – India’s first Hollywood movies review show. The show featured weekly episodes with reviews of the latest film releases in India, made by two female movie critics.
